Portfolio
Ample Access Outdoors needed a new website that explained their mission and created a welcoming space for new visitors who had felt excluded from outdoor recreation. I created a Home page, About page, Programs & Services page, a Get Involved page, and a Contact page for the website. I also recommended a Frequently Asked Questions page to reiterate AAO’s principles and assist new users.
Aerogarden needed a product description for the Harvest 2.0 hydroponic home garden system that explained the benefits of the product to new customers. I created an evocative, benefit-driven paragraph description with a more concise list of features for better readability. SPEC Ad
Waymore’s Guest House & Casual Club needed a nurture series that established them as local authorities on Nashville for visitors wanting an authentic experience. I added a recommendations email that drove to the guide on their site in a tone and style that matched their friendly, artistic vibe. SPEC Series
Headspace needed a Facebook ad campaign that specified the benefits of the app and the tools it offers. I created short and medium-length ads with alternate headlines for testing. Each includes details and benefits specific to users needing mental health support. SPEC Ad
Print Ad
Belli Welli needed a print ad for a women’s magazine that promoted their snack bars. I used both meanings of “treat” to promote both the indulgence and the health benefits. I also set off each product detail with a benefit to make every aspect of the product feel purposeful. SPEC Ad
Broth Bomb needed a reworked landing page that clarified the benefits of the product and how it’s used and drove users to the product page. I reorganized the page, streamlined copy with icons for readability, and added CTA buttons throughout that drive to the product page. SPEC Page
Taste of Inspirations® wanted to promote their specialty coffee line both as an editorial article and an evergreen advertorial. I interviewed a coffee expert and created an editorial piece centered on his process, then reworked the piece with the expert as a quoted authority for the advertorial.
Hannaford Supermarkets wanted to promote their sustainability initiatives and highlight the opening of a new sustainably designed store. I interviewed an outside expert to lend credibility and told the story from an on-the-ground perspective to make it evocative and relatable.
AllRecipes needed articles optimized for search based on trending content and competitor ranking. I have created over 50 articles, galleries, and guides for AllRecipes, using top-searched keywords to create engaging, informative content in the brand’s voice and style.
