Portfolio
Ample Access Outdoors needed a new website that explained their mission and created a welcoming space for new visitors who had felt excluded from outdoor recreation. I created a Home page, About page, Programs & Services page, a Get Involved page, and a Contact page for the website. I also recommended a Frequently Asked Questions page to reiterate AAO’s principles and assist new users.
Hannaford Supermarkets wanted to highlight their team through a series of interviews in their in-store magazine, Fresh. They also wanted to tell the story of their many charitable initiatives without sounding boastful. I interviewed key stakeholders to craft engaging long-form Q&A articles for the team series. I also developed editorial stories on various initiatives, supplementing briefs with research and interviews.
Broth Bomb needed a reworked landing page that clarified the benefits of the product and how it’s used and drove users to the product page. I reorganized the page, streamlined copy with icons for readability, and added CTAs throughout that drive to the product page. SPEC Page
Waymore’s Guest House & Casual Club needed a nurture series that established them as local authorities on Nashville for visitors wanting an authentic experience. I added a recommendations email that drove to the guide on their site in a tone and style that matched their friendly, artistic vibe. SPEC Series
The Shambhala Global Community Council, part of a nonprofit organization of international Buddhist meditation centers, needed a quarterly newsletter to share with their members. I created a Google Site for the newsletter, then wrote and built each article based on input from stakeholders. The first issue had a 60% open rate, equating to hundreds of individual members.
AllRecipes needed articles optimized for search based on trending content and competitor ranking. I have created over 50 articles, galleries, and guides for AllRecipes, using top-searched keywords to create engaging, informative content in the brand’s voice and style. I’ve also created over 75 SEO-optimized recipe headnotes for ThePioneerWoman.com, which “nailed Ree Drummond’s voice” according to Food Network Magazine editorial director Maile Carpenter.
Taste of Inspirations wanted to promote their specialty coffee line both as an editorial article and an evergreen advertorial. I interviewed a coffee expert and created an editorial piece centered on his process, then reworked the piece with the expert as a quoted authority for the advertorial.
