Portfolio

Website Writing

Ample Access Outdoors needed a new website that explained their mission and created a welcoming space for new visitors. I created a Home page, About page, Programs & Services page, Get Involved page, and a Contact page for the website. I also recommended a Frequently Asked Questions page to reiterate AAO’s core principles and assist new users.

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Corporate Writing

Hannaford Supermarkets wanted to build brand equity and develop a more personal relationship between team members and shoppers. For Fresh, Hannaford’s in-store magazine, I interviewed key stakeholders to produce articles that highlighted charitable initiatives through the eyes of those they serve, and long-form features and Q&As to humanize team members and champion their work.

Grower & Maker Profiles

Hannaford Supermarkets wanted to raise awareness of their strong partnerships with local farmers and producers, a key pillar of brand identity. I wrote and produced reported features and profiles on several Hannaford vendors across New England.

Service Journalism

Ahold USA shared customer insights that indicated a greater need for content that helped shoppers to plan, shop, and live better. I wrote and produced features, guides, and infographics for Fresh and Savory to teach and inspire, working closely with designers to create layouts with multiple entry points that were easy and fun to read.

Newsletter Writing

The Shambhala Global Community Council, part of a nonprofit organization of international Buddhist meditation centers, needed a quarterly newsletter to share with their members. I created a Google Site for the newsletter, then wrote and built each article based on input from stakeholders. The first issue had a 60% open rate, equating to hundreds of individual members.

SEO-Optimized Content

AllRecipes needed articles optimized for search based on trending content and competitor ranking. I have created over 50 articles, galleries, and guides for AllRecipes, using top-searched keywords to create engaging, informative content in the brand’s voice and style. I’ve also created over 75 SEO-optimized recipe headnotes for ThePioneerWoman.com, which “nailed Ree Drummond’s voice” according to Food Network Magazine editorial director Maile Carpenter.

Advertorial Writing

Taste of Inspirations wanted to promote their specialty coffee line both as an editorial article and an evergreen advertorial. I interviewed a coffee expert and created an editorial piece centered on his process, then reworked the piece with the expert as a quoted authority for the advertorial.